Archive for July, 2011

B2B Marketing

9 Web Marketing Trends That Defy Gravity

Learning from the Shake Weight phenomenon, here are 9 web trends you should consider in your next web evolution. Every marketer needs a great framework to build their online presence. By integrating social seeding into their communications plans, they can begin to establish themselves as trusted and valuable members of the community.

B2B Marketing

Praise to the Website Style Guide

A style guide can have real sustainable value, when it conveys deep principles of website design rather than a simple statement of fashion and technology. Guidelines facilitate usability for customers and prospects, they are of equal importance for content managers, Web managers, marketers, and the organization itself.

B2B Marketing

Shake Weights and Your Website Have More in Common than you Might Think

It’s a fascinating story. 40 million sales, 2 million units, 10 million views on YouTube, placement in national retail chains…… How in the world did they do it? And, can I replicate this phenomenon with my brand?