Archive for June, 2012

B2B Marketing

7 Rules to Manage Your Social Media Community Successfully

While there are often no costs associated with social media and your continued presence might not translate into direct cash, its intrinsic value cannot be denied when it comes to building a brand or a business. So how do you manage your community effectively and successfully?

B2B Marketing

C Suite and the Ultimate Question: Are They Online?

We all know how difficult it is to meet C-suites in a traditional environment – we can perhaps gain access to them if and only if we get past the gatekeeper. With the advent of social networking; is there an easier way to leverage social media to reach the C–suite executive?