Archive for July, 2012

B2B Marketing

Placing Social CRM in a Social Media Context

As businesses’ continue to evolve in a social setting, there’s no doubt that social CRM will play a more well defined role in determining how customer service and eventually how company sales play out to the advantage of both the business and its customers.

B2B Marketing

10 Ways to use Twitter as a Successful Lead Generation Tool

So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.