Archive for August, 2012

B2B Marketing

Part 3: Cold Calling Series: Tools for Prospecting Success

There are plenty of routes to success and in my earlier blogs on Cold Calling, Is it Dead? and Smart Targeting, I have outlined some of them. But in order to truly attract success, we first need to cultivate certain habits.

B2B Marketing

Part 2: Cold Calling Series: Smart Prospecting

We’ve seen how being consistent is important and accepting failure is part of the game. But all this is moot if you don’t get the right person at the end of your line.

B2B Marketing

Part 1: Cold Calling Series: Is Cold Calling Dead?

Is cold calling dead? In a digital world where twitter and facebook are billed as the new ‘connection’ tools and where friends and contacts are easily made within a 160 character reference, is there place left for cold calling?

B2B Marketing

Klout Scores: Fact or Fiction?

Klout believes that the number of followers can be deceiving, and so it uses social actions such as comments, retweets, @messages, and likes, to make a decision. So the question is, does Klout measure influence accurately, and does it really work?