Archive for October, 2012

B2B Marketing

Grow Your Business with Google Plus

When Google announced its launch of Google Plus, many were skeptical. We had seen success with facebook and twitter, but did we need another social networking tool?

B2B Marketing

Part 8: Cold Calling Series: Five Common Mistakes Made by New (and not so new) Sales Reps

As companies embrace the idea of decentralizing their sales and marketing systems, team members are given a greater freedom to select their sales approaches. In a way, this works well for the independent salesperson, who can motivate himself and explore newer sales tactics unhindered. But it is not necessarily the best approach for someone new to sales or who might need additional guidance.