Archive for February, 2013

B2B Marketing

Twitter Tools for Business

The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).

B2B Marketing

Using Social Media to Generate and Nurture Leads

There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?

B2B Marketing

Engaging B2B Customers through Email Marketing

Email marketing is still one of the most effective outbound marketing tactics to generate leads and acquire customers.