Archive for May, 2013

B2B Marketing

Creating Effective B2B Communities-5 Simple Practices

If your brand is out there in an interactive space, someone should be managing it. To speak for the brand, sure, but more importantly to build relationships with members of your community.

B2B Marketing

Social Media Metrics that Matter

When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.