Archive for August, 2013
Building Strong B2B Communities
So into this environment of limitless interaction comes your bid to build a B2B community. Where do you start? How do you attract people, engage them and foster connections not only with your brand but each other?
LinkedIn’s Sponsored Updates: Put Content In Front of the Right Professionals
LinkedIn’s Sponsored Updates are a new way for B2B marketers to put content in front of interested professional audiences. Now available to any business on LinkedIn, Sponsored Updates appear in the feeds of users, usually a couple of stories from the top, and can be segmented to a specific slice of the user pie.
Best Practices for Lead Nurturing
For many B2B marketers, finding the right balance of nurturing activities is often struggle. Frequently, new leads from your website are in the early stage of awareness and are not ready to buy.
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