Archive for November, 2013

Content marketing is a strategy that relies on the creation of interesting and engaging content to attract prospects and clients to your products or services. As such, it’s a great way to explore and succeed in new markets, by offering your product as a solution to a new group of people.

According to the Content Marketing Institute’s 2013 Benchmarks study, most B2B marketers surveyed identified producing enough content for their content marketing initiatives and producing the kind of content that engages as their biggest challenges.