All posts in Customer Relationship Management
Placing Social CRM in a Social Media Context
As businesses’ continue to evolve in a social setting, there’s no doubt that social CRM will play a more well defined role in determining how customer service and eventually how company sales play out to the advantage of both the business and its customers.
Signs you need a Sales Force Automation (SFA) Solution
For businesses reliant on sales volumes, a decline in sales can have a disastrous result on the health of the company. Some early indicators of a decline could be leads falling through cracks, customers leaving positions, and territory disputes that arise within the sales team.
7 Customer Service Tips for a Digital World
Customer service used to be easier when it was all about bricks and mortar stores. You could actually meet the customer and give him your undivided attention. And in the event something went wrong, it was always possible to rectify the situation on a face to face basis.
But all this has changed in the modern world. Businesses and customers are located across great distances and often, the only thing bridging them is an online connection. So how then in this digital world, do you manage to service the customer and more importantly, salvage a broken relationship?
6 Ways to Enhance Customer Experience
Today more than ever, it’s important to close the gap between what customers expect and what companies deliver. Given that CRM and social tools make for instant results, the customer has rightfully set his sights on higher levels of customer service.
Placing Social in CRM: Can CRM Afford to Fall Behind?
Much has been written about social customer relationship management (SCRM), but what exactly is it? First and foremost, social CRM is still very much about CRM, which remains a strong business strategy to keep a company profitable with customer satisfaction and loyalty strategies. A good CRM solution will collate data to provide a holistic view of each customer, in real time.
10 Ways to Build Sales through CRM Lead Management
No matter the product or service you sell, every sale will follow a similar pattern, known as a sales cycle, and a successful salesperson will understand the need to work through each of the steps to get to the final result. But the most important in all these steps is engaging your ‘lead’, without whom there cannot be a close.
Using Customer Relationship Management (CRM) Systems to Improve Your Client Retention
When you think of the AAA, customer retention is not something that comes to your mind. The ‘auto club’, as it’s known to members, has been around since 1902, and […]
The Dual Critical Roles Customer Relationship Management Plays in a Web Project
They say you learn from your mistakes, but in the current economic and virtual climate we live in, a single mistake can lead to a company’s ultimate demise!
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