All posts in Demand Generation
Content marketing is a strategy that relies on the creation of interesting and engaging content to attract prospects and clients to your products or services. As such, it’s a great way to explore and succeed in new markets, by offering your product as a solution to a new group of people.
According to the Content Marketing Institute’s 2013 Benchmarks study, most B2B marketers surveyed identified producing enough content for their content marketing initiatives and producing the kind of content that engages as their biggest challenges.
If real estate’s most recognizable mantra is “location, location, location,” then the equivalent for small businesses is “local, local, local.”
If your customers are primarily coming from your local area, do you still need to market your business on the Internet? Optimizing your marketing for the mobile web is increasingly important.
In the last couple of years, Google has put a lot more emphasis on local results in search. Depending on the query, users often get “blended” search results with places from Google Maps and traditional “organic” search results together on the first page.
The goal of your local search marketing strategy is to make sure you’re seen by customers who want what you’re selling. This is your to-do list for telling Google Maps that your business is a real thing in the real world, worthy of a top spot.
Take advantage of Google Local search. Increasingly, customers are turning from traditional directory searches (i.e., the phone book) to search engines (i.e., Google) to find local businesses like yours.
Brands are intangible, yet absolutely essential to how we experience not only the product but the transaction. Your brand is a calling card, shaping how your prospects feel about your company before your sales team ever calls.
Buyer personas can help you understand your audience and determine their needs. In order to “walk a mile in their shoes”, buyer personas can help create a memorable image about your audience – who they are and some key considerations about what is important to them.
Marketing has always been and will continue to be about communication. You communicate a need or a desire to an audience and they respond to it by following your call to action.