All posts in Marketing Automation
For many B2B marketers, finding the right balance of nurturing activities is often struggle. Frequently, new leads from your website are in the early stage of awareness and are not ready to buy.
Designed, deployed and maintained appropriately, microsites allows you to track a campaign’s success in terms of web traffic and registrations on the domain. A microsite can also be geared to attract audiences who wouldn’t necessarily visit your corporate website.
In the crowded and noisy digital environment, marketers are looking to build lead generation campaigns that are based on metrics and specific data.
Once you’ve identified and attracted promising leads to your social media or website, of course the work doesn’t end there. Most leads you have right now, just aren’t ready to buy, they need to get to know you, your company and the products and services you offer.
Email marketing is still one of the most effective outbound marketing tactics to generate leads and acquire customers.
Lead scoring allows B2B marketers to appoint a “value” for a lead. Based on activities taken by a lead (download a form, watch a webinar etc.) coupled with certain demographic information (company size, job position, location etc.), companies can confirm the level of engagement and whether a lead has a greater likelihood to move through the sales cycle.
The year’s coming to a close and let’s see if some of the social media trends predicted for 2011 came true. According to an article on Venturebeat.com, there would be 6 major shifts in 2011.