All posts in Social Marketing
Does your business have a blog? Many businesses do. As a cornerstone of their B2B marketing strategy, a good corporate blog can generate leads, boost your SEO, provide content for newsletters and be an interactive resource for your customers. Is your blog working? You may be making some common mistakes.
So into this environment of limitless interaction comes your bid to build a B2B community. Where do you start? How do you attract people, engage them and foster connections not only with your brand but each other?
If your brand is out there in an interactive space, someone should be managing it. To speak for the brand, sure, but more importantly to build relationships with members of your community.
When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.
In Facebook terms, an “edge” is any interaction on the site. This post will teach you how to improve your Facebook EdgeRank for your business.
The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).
There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?
In August 2013, Facebook announced changes to EdgeRank, its news feed algorithm, which decides how stories are displayed in users’ news feeds. Along with updating EdgeRank, it is also introducing a feature called “story bumping.”
Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.