All posts in Social Marketing
Common Mistakes in B2B Blogging
Does your business have a blog? Many businesses do. As a cornerstone of their B2B marketing strategy, a good corporate blog can generate leads, boost your SEO, provide content for newsletters and be an interactive resource for your customers. Is your blog working? You may be making some common mistakes.
Building Strong B2B Communities
So into this environment of limitless interaction comes your bid to build a B2B community. Where do you start? How do you attract people, engage them and foster connections not only with your brand but each other?
LinkedIn’s Sponsored Updates: Put Content In Front of the Right Professionals
LinkedIn’s Sponsored Updates are a new way for B2B marketers to put content in front of interested professional audiences. Now available to any business on LinkedIn, Sponsored Updates appear in the feeds of users, usually a couple of stories from the top, and can be segmented to a specific slice of the user pie.
Creating Effective B2B Communities-5 Simple Practices
If your brand is out there in an interactive space, someone should be managing it. To speak for the brand, sure, but more importantly to build relationships with members of your community.
Social Media Metrics that Matter
When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.
Using EdgeRank to your Competitive Advantage
In Facebook terms, an “edge” is any interaction on the site. This post will teach you how to improve your Facebook EdgeRank for your business.
Twitter Tools for Business
The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).
Using Social Media to Generate and Nurture Leads
There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?
What Facebook’s Latest News Feed Changes Mean for Marketers
In August 2013, Facebook announced changes to EdgeRank, its news feed algorithm, which decides how stories are displayed in users’ news feeds. Along with updating EdgeRank, it is also introducing a feature called “story bumping.”
Must Have Tools to Help You Manage Your Twitter Account
Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.
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