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B2B Marketing

Do You Need a Microsite?

Designed, deployed and maintained appropriately, microsites allows you to track a campaign’s success in terms of web traffic and registrations on the domain. A microsite can also be geared to attract audiences who wouldn’t necessarily visit your corporate website.

B2B Marketing

Using Social Media to Generate and Nurture Leads

There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?