All posts tagged customer service

B2B Marketing

7 Customer Service Tips for a Digital World

Customer service used to be easier when it was all about bricks and mortar stores. You could actually meet the customer and give him your undivided attention. And in the event something went wrong, it was always possible to rectify the situation on a face to face basis.

But all this has changed in the modern world. Businesses and customers are located across great distances and often, the only thing bridging them is an online connection. So how then in this digital world, do you manage to service the customer and more importantly, salvage a broken relationship?

B2B Marketing

6 Ways to Enhance Customer Experience

Today more than ever, it’s important to close the gap between what customers expect and what companies deliver. Given that CRM and social tools make for instant results, the customer has rightfully set his sights on higher levels of customer service.

B2B Marketing

10 Ways to Build Sales through CRM Lead Management

No matter the product or service you sell, every sale will follow a similar pattern, known as a sales cycle, and a successful salesperson will understand the need to work through each of the steps to get to the final result. But the most important in all these steps is engaging your ‘lead’, without whom there cannot be a close.

B2B Marketing

Using Customer Relationship Management (CRM) Systems to Improve Your Client Retention

When you think of the AAA, customer retention is not something that comes to your mind. The ‘auto club’, as it’s known to members, has been around since 1902, and […]