All posts tagged social marketing

B2B Marketing

LinkedIn’s Sponsored Updates: Put Content In Front of the Right Professionals

LinkedIn’s Sponsored Updates are a new way for B2B marketers to put content in front of interested professional audiences. Now available to any business on LinkedIn, Sponsored Updates appear in the feeds of users, usually a couple of stories from the top, and can be segmented to a specific slice of the user pie.

B2B Marketing

Must Have Tools to Help You Manage Your Twitter Account

Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.

B2B Marketing

Use Twitter as a Successful Marketing Tool

Here’s the very first thing you need to know about twitter if you plan to use it for your own marketing needs –the campaigns which work for others may not work for you.

B2B Marketing

Grow Your Business with Google Plus

When Google announced its launch of Google Plus, many were skeptical. We had seen success with facebook and twitter, but did we need another social networking tool?

B2B Marketing

Klout Scores: Fact or Fiction?

Klout believes that the number of followers can be deceiving, and so it uses social actions such as comments, retweets, @messages, and likes, to make a decision. So the question is, does Klout measure influence accurately, and does it really work?

B2B Marketing

10 Ways to use Twitter as a Successful Lead Generation Tool

So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.

B2B Marketing

7 Rules to Manage Your Social Media Community Successfully

While there are often no costs associated with social media and your continued presence might not translate into direct cash, its intrinsic value cannot be denied when it comes to building a brand or a business. So how do you manage your community effectively and successfully?

B2B Marketing

Three Steps to Building Your Twitter List

While it’s easy to find people to follow on twitter, marketers will tell you that it’s quality, not quantity that really counts. How do you engage with people who matter on twitter?

B2B Marketing

10 Ways to Increase Twitter Followers

Though it’s undoubtedly best to include a mix of social media channels when pushing a particular campaign or branding effort, Twitter has proved itself to be an effective single platform upon which to build a promotional presence.

B2B Marketing

12 Smart Social Media Tips to Leverage in 2012

As social media grows, develops and refines itself, so do the many ‘tips’ on how best to use it. It can get overwhelming. There’s also the question of whether some of them will become obsolete over the next few years?