All posts tagged twitter

B2B Marketing

Twitter Tools for Business

The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).

B2B Marketing

Must Have Tools to Help You Manage Your Twitter Account

Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.

B2B Marketing

Use Twitter as a Successful Marketing Tool

Here’s the very first thing you need to know about twitter if you plan to use it for your own marketing needs –the campaigns which work for others may not work for you.

B2B Marketing

10 Ways to use Twitter as a Successful Lead Generation Tool

So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.

B2B Marketing

How to Turn Social Media into a Demand Generation Tool

As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!

Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.

B2B Marketing

Three Steps to Building Your Twitter List

While it’s easy to find people to follow on twitter, marketers will tell you that it’s quality, not quantity that really counts. How do you engage with people who matter on twitter?

B2B Marketing

10 Ways to Increase Twitter Followers

Though it’s undoubtedly best to include a mix of social media channels when pushing a particular campaign or branding effort, Twitter has proved itself to be an effective single platform upon which to build a promotional presence.

B2B Marketing

Twitter: Who’s Following Me?

When twitter was first launched, it was quickly branded as a must-have sales tool. People were aggressive about collecting as many followers as they could, resorting to automated apps to […]