All posts tagged website development
I have to say I enjoy my TV on a regular basis, in small, incremented doses. I select what I enjoy – taped or live – and it’s a chance for me to unwind. In this, I’m not alone. According to an A.C Nielsen survey, the average American watches around 31.5 hours of television per week.
So does this mean TV is not dying as the online gurus predicted it must? While one would automatically assume it’s the youth of today who are switching gears from sitting in front of a television screen to that of a computer, a study conducted by MTV entitled A Beta Life Youth, found that one in four people between 12-24 acknowledged seeing a brand first on TV, and 60% admitted that TV ads influenced them!
They say you learn from your mistakes, but in the current economic and virtual climate we live in, a single mistake can lead to a company’s ultimate demise!
A style guide can have real sustainable value, when it conveys deep principles of website design rather than a simple statement of fashion and technology. Guidelines facilitate usability for customers and prospects, they are of equal importance for content managers, Web managers, marketers, and the organization itself.
It’s a fascinating story. 40 million sales, 2 million units, 10 million views on YouTube, placement in national retail chains…… How in the world did they do it? And, can I replicate this phenomenon with my brand?