All posts tagged website optimization

If real estate’s most recognizable mantra is “location, location, location,” then the equivalent for small businesses is “local, local, local.”

If your customers are primarily coming from your local area, do you still need to market your business on the Internet? Optimizing your marketing for the mobile web is increasingly important.

In the last couple of years, Google has put a lot more emphasis on local results in search. Depending on the query, users often get “blended” search results with places from Google Maps and traditional “organic” search results together on the first page.

The goal of your local search marketing strategy is to make sure you’re seen by customers who want what you’re selling. This is your to-do list for telling Google Maps that your business is a real thing in the real world, worthy of a top spot.

Take advantage of Google Local search. Increasingly, customers are turning from traditional directory searches (i.e., the phone book) to search engines (i.e., Google) to find local businesses like yours.