Content marketing is a strategy that relies on the creation of interesting and engaging content to attract prospects and clients to your products or services. As such, it’s a great way to explore and succeed in new markets, by offering your product as a solution to a new group of people.
What are the Content Marketing Challenges for B2B?
According to the Content Marketing Institute’s 2013 Benchmarks study, most B2B marketers surveyed identified producing enough content for their content marketing initiatives and producing the kind of content that engages as their biggest challenges.
Common Mistakes in B2B Blogging
Does your business have a blog? Many businesses do. As a cornerstone of their B2B marketing strategy, a good corporate blog can generate leads, boost your SEO, provide content for newsletters and be an interactive resource for your customers. Is your blog working? You may be making some common mistakes.
Small Business Marketing: Think Local, Local, Local
If real estate’s most recognizable mantra is “location, location, location,” then the equivalent for small businesses is “local, local, local.”
Small Business Marketing: Market Your Business to Mobile Customers
If your customers are primarily coming from your local area, do you still need to market your business on the Internet? Optimizing your marketing for the mobile web is increasingly important.
Small Business Marketing: Developing a Strategy for Google Local Search
In the last couple of years, Google has put a lot more emphasis on local results in search. Depending on the query, users often get “blended” search results with places from Google Maps and traditional “organic” search results together on the first page.
Small Business Marketing: 10 Ways to Help Local Search Find Your Business
The goal of your local search marketing strategy is to make sure you’re seen by customers who want what you’re selling. This is your to-do list for telling Google Maps that your business is a real thing in the real world, worthy of a top spot.
Small Business Marketing: Getting Results with Google Local Search
Take advantage of Google Local search. Increasingly, customers are turning from traditional directory searches (i.e., the phone book) to search engines (i.e., Google) to find local businesses like yours.
Branding Drives Lead Generation in B2B More Than You Think
Brands are intangible, yet absolutely essential to how we experience not only the product but the transaction. Your brand is a calling card, shaping how your prospects feel about your company before your sales team ever calls.
Building Strong B2B Communities
So into this environment of limitless interaction comes your bid to build a B2B community. Where do you start? How do you attract people, engage them and foster connections not only with your brand but each other?
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