All posts tagged marketing operations

B2B Marketing

5 Email Marketing Essentials, and 12 Ways to Ensure its Read and Responded to.

In this day and age of social media, using the term ‘email marketing’ may sound a tad old-fashioned. Yet direct marketing via email blasts continues to be the leading online marketing tool, and here’s a simple reason why – using it helps you move the dialogue from a very general level (think facebook and twitter) to a more personal one-to-one speak.