Archive for October, 2011

B2B Marketing

10 Ways to Build Sales through CRM Lead Management

No matter the product or service you sell, every sale will follow a similar pattern, known as a sales cycle, and a successful salesperson will understand the need to work through each of the steps to get to the final result. But the most important in all these steps is engaging your ‘lead’, without whom there cannot be a close.

B2B Marketing

How to use Email Signatures Effectively in 7 Easy Steps

Handwriting experts would tell you that a person’s signature speaks volumes about who they are and indeed, even what they do. In today’s electronic world, we rarely get to see […]

B2B Marketing

Using Customer Relationship Management (CRM) Systems to Improve Your Client Retention

When you think of the AAA, customer retention is not something that comes to your mind. The ‘auto club’, as it’s known to members, has been around since 1902, and […]