All posts tagged social marketing

B2B Marketing

Placing Social in CRM: Can CRM Afford to Fall Behind?

Much has been written about social customer relationship management (SCRM), but what exactly is it? First and foremost, social CRM is still very much about CRM, which remains a strong business strategy to keep a company profitable with customer satisfaction and loyalty strategies. A good CRM solution will collate data to provide a holistic view of each customer, in real time.

B2B Marketing

LinkedIn: Who’s Looking at Me?

While twitter and facebook have proved themselves to be fairly valuable in lead generation, LinkedIn has always been referred to as the ‘businessman’s tool’, great for connecting with other like-minded […]

B2B Marketing

How to use Email Signatures Effectively in 7 Easy Steps

Handwriting experts would tell you that a person’s signature speaks volumes about who they are and indeed, even what they do. In today’s electronic world, we rarely get to see […]

B2B Marketing

9 Web Marketing Trends That Defy Gravity

Learning from the Shake Weight phenomenon, here are 9 web trends you should consider in your next web evolution. Every marketer needs a great framework to build their online presence. By integrating social seeding into their communications plans, they can begin to establish themselves as trusted and valuable members of the community.